About
Meet Our Creative Team
We maintain active associations with the area’s top copywriters, photographers, illustrators, interactive and print production professionals, scaling up as necessary to meet the needs of your project.
Meet Our Creative Team
We maintain active associations with the area’s top copywriters, photographers, illustrators, interactive and print production professionals, scaling up as necessary to meet the needs of your project.
CREATIVE DIRECTOR | DESIGNER | PHOTOGRAPHER
Gale Karpel
Gale is the founder of Studio West Design. She is a national and international award-winning art director, with work published in Print Magazine. Exhibits of Gale’s photos have appeared at the RMSC Cumming Nature Center and the Greater Rochester International Airport. Gale worked at the Rochester Democrat Chronicle as an illustrator, art director for the Sunday magazine, and then graphics editor. If you spend enough time with her, you will learn that she was a fire lookout on the border of Arizona and Mexico.
Most days find Gale out in her kayak, hiking with her dog Oliver, or practicing water ballet. An accomplished cook, her meals for family and friends are both beautiful and delicious.
You can see Gale’s photos throughout this site, on the photography page, or visit her website at galekarpelphoto.com.
DESIGNER | ILLUSTRATOR
Steve Scherer
Steve has worked in advertising, design and marketing communications for over 30 years. He has won ADDY and Telly Awards. Steve is a past president of the Rochester Advertising Federation. He is the illustration side of Studio West Design.
Steve has been a Lecturer in the College of Art & Design at Rochester Institute of Technology. Additionally, he has been a frequent guest speaker at area high schools and colleges, including career development lectures at the School of the Arts, Casanovia College and Finger Lakes Community College.
Steve is a lifelong runner, having run 19 marathons, including the Boston, New York City and Dublin marathons. He collects old toy cars, and loves to hike. He is often found with a pad and markers in hand, sketching or cartooning.
Brand Experience
Consumer Products
A.C. Moore
Bausch & Lomb
– Bausch & Lomb Contact Lenses
– Bausch & Lomb Lens Solution
– RayBan Sunglasses
Continental Can Company
CooperVision
Corning
Eastman Kodak
– Kodak Digital Cameras
– Kodak Film
– Kodak Picture CD, Movie DVD
– Kodak Picture Kiosk
– Kodak Ultralife Batteries
Hyatt’s Art Stores
Johnson & Johnson Clinical Diagnostics
Monro Muffler
SPS Fire and Security
The Tiffen Company
Xerox Corporation
Education
Allendale Columbia School
Allen Creek Elementary School
Monroe Community College
MCC Corporate College
Nazareth College
Fitness
JCC Sports & Fitness Center of Rochester
Midtown Tennis Club of Rochester
Penfield Racquet Club
Sporting Club at Windy Hill, Atlanta, GA
Lynn Swanger Master Trainer
Food & Beverage
Birdseye Foods
Comstock Foods (Agrilink)
Comstock Pie Filling
Emmentailer Swiss Cheese
High Falls Brewing Company
Kroger Co.
Martin’s Supermarkets
Pizza Hut
President’s Cheese
Snyder’s Potato Chips
Wegmans Food Markets
Healthcare
Behavioral Health Network
Jordan Health
Lipson Cancer Center
Pain Relief Center of Rochester
Pediatric Physical Therapy
Preferred Care
RadNet Inc.
Rochester General Health Services
Rochester General Medical Group
St. Ann’s Home
Visiting Nurse Service
Nonprofit Organizations
Al Sigl Center
Arthritis Foundation of Western New York
CP Rochester
Ganondagan State Historic Site
Greater Rochester Track Club
Huther Doyle
Jewish Community Center of Rochester
Jewish Home Foundation
The Little Theater
Lollypop Farm
Monroe Community College Foundation
Purple Haze Standardbred Adoption Program
Stroum JCC, Mercer Island, WA
United Way of Greater Rochester
United Way of Wayne County
Patent Development
CaddyCarrier
HeimlichHelper (Karpel patent)
Kodak Shutterbug Camera Cover (Scherer patent)
Property Development
Anthony J. Costello & Son Development
Lecesse Development Corporation
1600 East Avenue
